COLUMBIA, S.C. — Every Saturday, the Soda City Market transforms downtown Columbia into a bustling hub, drawing thousands of eager visitors.
Beyond its popularity among visitors, Soda City Market has established itself as a launchpad for business success.
Katie and David Roberts, owners of Pennerpete Vintage have been setting up at the market for Five years.
"My weekly average sales have, I don't know, more than quadrupled," says David Roberts.
The couple eventually opened a storefront in Five Points.
Katie Roberts adds, "Soda City [is] our most consistently busy block of time. We've had people who will buy stuff from us at the market and then they come to the store and shop."
Newer businesses, such as Copper Canyon Soap Company on Main Street, have experienced similar success. Owner Chance Kitchens explains, "We usually sell out every Saturday, and then we fight during the week to get caught up to get restocked for the next Saturday."
The market, which started nearly two decades ago, is set to continue its vibrant presence until at least 2028, following the approval of a new contract by the City Council on Tuesday.
"I don't think the public will notice anything different other than we're blocking a couple of other streets to create some more safe crossings," Mayor Daniel Rickenmann said.
Currently spanning from the 1300 to the 1600 block of Main Street, the new resolution allows for potential expansion to the 1700 block based on seasonal demands. The mayor anticipates a positive response, with new and exciting vendors adding to the charm of the market.
The prospect of growth excites vendors like Chance Kitchens. "It's exciting because there are a lot more vendors, small businesses that want into the market," he expresses. Katie Roberts shares a similar sentiment, stating, "I think it should have as many blocks as they can, you know, manage from their staff perspective."
A notable change in the market pertains to beer and wine tastings. The new contract defines tastings to facilitate better communication with vendors.
"Samples are getting much more regulated and downsizing and keeping the amount of samples people can get as well," said Rickenmann.
Tuesday marked Councilman Howard Duvall's last meeting. To honor his service, the city is dedicating a tree outside City Hall in recognition of his contributions to the community.