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Prisma Health holding Walk for Life, Famously Hot Pink Half Marathon in October

The 34th annual event will be held on October 12.
Credit: PrIsma Health Richland

COLUMBIA, S.C. — The Prisma Health Midlands Foundation is holding their annual walk and run events in October to help them raise money to help those battling breast cancer. 

The 34th annual Walk for Life and the Famously Hot Pink Half Marathon +5K  will be held on Saturday, October 12, 2024 at Segra Park.  The event also raises awareness about early detection, celebrates survivors, and supports others battling breast cancer. 

Registration is now open at WalkForLifeColumbia.org. People can choose to take part in the half marathon, 5K race, 5K walk or the Aflac Kids Fun Run. All registrations include an event T-shirt, and breast cancer survivors will receive a keepsake survivors’ scarf. Walk participants can sign up individually or as part of a team.

“It’s incredibly powerful to see thousands in the community come together each year to honor breast cancer survivors and lift up those who are in their fights,” said Jeffery Faw, Prisma Health Midlands Foundation Executive Director. “Walk for Life makes a profound impact in the community by raising funds for Prisma Health Breast Centers and supporting patients and families impacted by the disease. It’s truly a special day.”

Over the years, the event has raised over $12 million to fund the latest in digital mammography technology and enhance programs and services for breast cancer patients.

The South Carolina State Fair will offer free admission on Sunday, October 13 to anyone who wears the officials 2024 event shirt.

Registration fees through Oct. 12, 2024:

$45: Walk
$45: 5K Race (Price increases to $50 on Sept. 1 and $55 on Oct. 1.)
$15: Aflac Fun Run
$70: Half Marathon (Price increases to $80 on Aug. 1; $90 on Sept. 1; and $100 on Oct. 1.)

Online registration will close on Friday, October 11 at 11:59 p.m. Packet pickup for all walkers and runners will be held October 7-11 at Strictly Running, located at 2515 Devine Street in Columbia.

On event day, walkers and 5K runners will start in front of Segra Park and end on the baseball field. The half marathon will kick off at 7:15 a.m., the Aflac Fun Run will begin at 7:30 a.m., the 5K will start at 7:55 a.m. and walkers will hit the pavement at 8:00 a.m.

For the latest event information and sponsorship opportunities, visit WalkForLifeColumbia.org.

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