COLUMBIA, S.C. — The South Carolina women's basketball team has a national championship brand that has put it at the forefront of the NIL arena with the first-of-its-kind agreement with Rewind, a venture on the front lines of the battle against Type 2 diabetes.
Rewind has a goal of defeating type 2 diabetes "by combining a proven long-term clinical program with a unique team and community-driven engagement model that taps into the power of sports," according to its mission statement.
As part of the partnership, Rewind and the women’s basketball team will work together to create content for social media and hold special events for members.
CEO Peter Thulson joined Gamecock head coach Dawn Staley and her players for the official launch in downtown Columbia. The Gamecocks were sporting their Rewind gear which featured hats and hoodies.
While the team will receive equity in the company as part of its NIL agreement, it goes beyond dollars. Staley lost her father to diabetes, a disease that has affected every team member who knows someone in that fight.