Cue the dirge for Internet Explorer, Microsoft's much maligned browser.
Soon the brand will be (mostly) no more.
Microsoft has hinted that Internet Explorer brand was going to be scrapped. Now it's official.
Chris Capossela, Microsoft's head of marketing, made the announcement Monday at the Microsoft Convergence conference.
Microsoft is placing its bets on its new flagship browser codenamed Project Spartan, according to The Verge.
Project Spartan will not be associated with the Internet Explorer brand, Capossela said. Microsoft is working on a new name and a new brand for Project Spartan, he said.
"We're now researching what the new brand or the new name for our browser should be in Windows 10," Capossela said. "We'll continue to have Internet Explorer, but we'll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."
Not that Internet Explorer branding will vanish entirely. It will still exist in some versions of Windows 10, but Project Spartan will be the main way Windows 10 users roam the Internet.
"Project Spartan is Microsoft's next generation browser, built just for Windows 10," Microsoft said in an emailed statement. "We will continue to make Internet Explorer available with Windows 10 for enterprises and other customers who require legacy browser support."
Microsoft has struggled to revive the Internet Explorer brand as competition heated up from Mozilla's Firefox, Google's Chrome and Apple's Safari browsers.
Dean Hachamovitch, the manager of the Internet Explorer team, left the company in December.
